Meet our Executive Team
Hal B. Stone
Our founder and President, Hal Stone has over 30 years experience in the promotional products industry. He was one of the first owners of computerized embroidery machines in SoCal and has continued to be an industry leader. Hal has been involved in the concert merchandise industry since the formation of Winterland. Over the years, Hal has provided tour merchandise and VIP packages for thousands of concert tours in addition to an impressive roster of corporate accounts. He holds a degree in graphic design from UCLA which helps give him an edge by applying his design skills to all projects.
Vice President, Sales
Our VP of Sales, Alana Wexler, has been with SMI since graduating college. With 13 years of industry experience, Alana combines her degree in Fashion and Retail Management with her extensive promotional products knowledge to find the right product for any given project. She has developed relationships with vendors that allow pricing that other companies cannot offer and she can make things happen. Alana has worked on Cast and Crew Wrap Gifts for dozens of TV Shows and Movie productions, in addition to working on hundreds of concert tours and many corporate accounts over the years.
Manager, Marketing & Communications
Our Marketing and Communications Manager, Derek Stone, has been part of the SMI family for 8 years after completing his degree in business/marketing. Derek’s attention to detail ensures that everything is done precisely and all details are covered. His clients count on his accurate price quotes and detailed mock ups that ensure they know exactly what they are getting. Derek has developed extensive client relationship and built a large roster of clients while still giving each customer the attention they need.
Our Administrative Director, Evy Macias, has been a member of the SMI team since receiving her college degree. Evy processes all orders from start to finish- her exact purchase orders and clear shipment information ensures that all orders run smoothly for our customers. Evy’s warm voice answering the phone is always a welcome greeting to everyone who calls our office. Evy is detail oriented, ensuring accuracy on all SMI orders. We count on her to help our staff and our clients on everything from order processing to billing.